Many business owners who now want to start a website are faced with the
challenge of registering a desirable domain names. In general, there are 2
commonly known approaches when registering for domain names.
Branding
your website.
The first approach requires registering a domain name for
branding purposes. For example, if you own a well known brand, you want your
website to reflect this well established brand. Many huge major companies do
this. So domain names for such companies tend to look like this - CompanyName
Dot com.
Keyword based domain names.
The other approach, which is
more popular among Internet marketers, is to register for keyword based domain
names. The key benefit for doing so is that it's easier for the website to rank
well in the search engines, which leads to more traffic. For instance, if you
are running a garden tools company, you may want to choose GardenTools Dot Com
as your domain name.
So which is the better approach, and how should you
choose?
It all depends. If you already own a well established brand that
is bringing in revenue, stick with your current brand name. Choosing a domain
name that is not associated with your brand name will only confuse your
customers. In this case, your brand name is valuable. Do whatever you can to
protect it.
However, if you are just starting out, traffic may be more
important than anything else. Without traffic, your website will never be able
to get the boost that it so badly needs. Therefore, it is better to choose a
keyword based domain name. You may even register a company based on the keywords
if it works well for you.
So far, that sounds fine in theory. In reality,
it's now very difficult to get your desired domain names, especially if you are
aiming for keyword based domain names.
Fortunately, you can now register
for .Tel domain names. When new TLD (Top Level Domains) domain names are
released, the earliest customers usally get the best domain names. But you may
need to pay a premium price for the domain name if you want to be one of the
first to get a .Tel domain name. This measure is in place to prevent those who
buy domain names with the sole intention of reselling them later to capitalize
on the opportunity and preventing others from getting their desired domain
names. If you are in no hurry, you can just wait for the initial rush to cool
off a little, and sign up for a domain name that would be priced at ?4.95 for a
full year.
With a .Tel domain name, you don't have to worry about
hosting, CMS, DNS, and other technical issues. All that is already included when
you sign up for your domain name. It's all part of the package. In other words,
you can get a web presence overnight! Once you sign up, you will be issued a
login username and password. Use that to login to the control panel and start
creating your website.
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